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Our Street Style Collection is inspired by the real-life amazing styles and fashions to be found on the streets all over the world. These are then reinterpreted by our creative crew of hair and fashion stylists into ready-to-wear looks that you can easily reproduce for your clients. At the same time, we’ll also keep you up to date with the latest colour, cut and technique trends so your salon will be the go-to destination on any street.
#Smart Care
Innova is the smartest choice enabling you to recreate street style looks with great hair quality as easy as 1, 2, 3. Mix and match our smart compact assortment and achieve endless services. From shampoo to styling, the new Pixel technology ensures instant colour shine and virgin-like hair quality.
#Smart Style
Innova is the smartest choice enabling you to recreate street style looks with great hair quality as easy as 1, 2, 3. Mix and match our smart compact assortment and achieve endless services. From shampoo to styling, the new Pixel technology ensures instant colour shine and virgin-like hair quality.
#Smart Wash
Innova is the smartest choice enabling you to recreate street style looks with great hair quality as easy as 1, 2, 3. Mix and match our smart compact assortment and achieve endless services. From shampoo to styling, the new Pixel technology ensures instant colour shine and virgin-like hair quality.
Blond Addict
Blonde is more than just a colour, it’s a way of life, one which many people choose to lead. What other colour gives you the scope for effortless beach babe, fierce glam, platinum edge and everything in between? You have to make the most of every blonde opportunity!
Colorblaster
Instantly provides colour refresh or enhancement for a variety of tones while perfectly conditioning. Lasts for up to 10 washes!
Glamorous Oil
Luxurious, multi-tasking oil elixir with anti-frizz control instantly transforms all hair types into softer, smoother and glossier hair without overburdening finer hair types.
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