There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do.
For Damaged Hair
Meet our damaged-hair hero. Powered by Joico’s SmartRelease liposome technology that swoops in torepair, strengthen, and protect hair precisely where it needs it, our iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.
For Damaged Hair
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.
It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.
For Bleached/Coloured hair
Staying true to your hue has never been easier now with Joico’s Color Balance regimen.
With Multi-Spectrum Defense Complex™ and tone-correcting pigments that instantly neutralizes brassy, undesirable tones.
For Fine/Limp Hair
Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.
For Very Dry Hair
When fine-to-medium hair gets thirsty, quench those delicate strands with HydraSplash –Joico’s new hair care collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softnesswithout weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.
For coloured hair
Need next-level color protection and the power of K-PAK reconstruction?
Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, our K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.
Blonde/ highlighted hair
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.
Blonde Life Violet
Blonde / Highlighted hair
You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Fine limp hair
Bulk up without gaining weight? Try the skinny hair miracle. Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex, which thickens and volumizes skinny strands without adding an ounce.
Style and Finish
Style and substance? It’s the only way we know.
Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on.
The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.