There’s nothing in the world like the beauty of healthy hair.  Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.  We call it “Joi”.  Joi is at the heart of everything we do.

Kpak

For Damaged Hair

Meet our damaged-hair hero. Powered by Joico’s SmartRelease liposome technology that swoops in torepair, strengthen, and protect hair precisely where it needs it, our iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.

Defy Damage

For Damaged Hair

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

Moisture Recovery

Dry hair

It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.

Color Balance

For Bleached/Coloured hair

Staying true to your hue has never been easier now with Joico’s Color Balance regimen.

With Multi-Spectrum Defense Complex™ and tone-correcting pigments that instantly neutralizes brassy, undesirable tones.

Joifull

For Fine/Limp Hair

Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumizing Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.

Hydrasplash

For Very Dry Hair

When fine-to-medium hair gets thirsty, quench those delicate strands with HydraSplash –Joico’s new hair care collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softnesswithout weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.

Colour Endure

For coloured hair

Need next-level color protection and the power of K-PAK reconstruction?
Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, our K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.

Blonde Life

Blonde/ highlighted hair

A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.

Blonde Life Violet

Blonde / Highlighted hair

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Body Luxe

Fine limp hair

Bulk up without gaining weight? Try the skinny hair miracle. Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex, which thickens and volumizes skinny strands without adding an ounce.

Style and Finish

Styling

Style and substance? It’s the only way we know.
Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on.

Color Butters

Fashion Colours

The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.