L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973.

Pro Longer

For color and Highlighted hair

Long hair lovers always had to choose between hair health, thickness, and length. At the salon, hairdressers have to cut their clients hair because the longer the hair, the thinner the ends.

Hard-cutting used to be the only way to give an even thickness from root to tip. Not anymore. Today, L'oreal Professionnel brings innovation to the next level.

Blondifier

For Blonde/Highlighted Hair

Discover your perfect Blondifier routine, specially formulated to care and protect each blonde hair at home and in salon.

Silver

Blonde/Grey hair

Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.

Vitamino color

For Colour treated hair

Protect your hair colour from fading for up to 8 weeks with Vitamino Color, our colour protecting haircare range.*This range is designed to make your colour last longer, by boosting intensity and shine.

Absolut Repair

For Very Damaged Hair

Our professional haircare range designed for damaged hair. Reduce surface damage by 77% and unlock 7x more shine with Absolut Repair.

Liss Unlimited

For Frizzy/Unruly Hair

The complete package for frizzy hair!
Add the Serie Expert Liss Unlimited range to your hair routine and enjoy frizz-free hair every day.

Volumetry

For Fine/Limp Hair

Achieve lasting volume and body with an airy finish.

Nutrifier

For hair seeking length

A new generation of complete nutrition for dry, undernourished hair

Serioxyl

For Fine Hair

Let Serioxyl take care of your thin hair. The intense thickening range immediately helps hair look denser and lifted.

Mythic Oil

Detangling & Cleansing

Infused with a rich blend of precious oils, including Argan Oil. This formula softens, adds shine and radiance to the hair without weighing it down.