L'Oréal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L'Oréal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— The concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973.
For color and Highlighted hair
Long hair lovers always had to choose between hair health, thickness, and length. At the salon, hairdressers have to cut their clients hair because the longer the hair, the thinner the ends.
Hard-cutting used to be the only way to give an even thickness from root to tip. Not anymore. Today, L'oreal Professionnel brings innovation to the next level.
For Blonde/Highlighted Hair
Discover your perfect Blondifier routine, specially formulated to care and protect each blonde hair at home and in salon.
Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralising system, enriched with magnesium and anti-yellowing agents, counteracts unwanted brassy tones.
For Colour treated hair
Protect your hair colour from fading for up to 8 weeks with Vitamino Color, our colour protecting haircare range.*This range is designed to make your colour last longer, by boosting intensity and shine.
For Very Damaged Hair
Our professional haircare range designed for damaged hair. Reduce surface damage by 77% and unlock 7x more shine with Absolut Repair.
For Frizzy/Unruly Hair
The complete package for frizzy hair!
Add the Serie Expert Liss Unlimited range to your hair routine and enjoy frizz-free hair every day.